Effective Marketing is more of an art than a science. To achieve the right blend of offerings, pricing, and timing such that it appeals to the target audience is an art given the numerous factors that could affect the way it's executed and it's outcome. And primarily because marketing is about eliciting a specific human behaviour or emotion.
Marketing, as defined by Wikipedia, is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. This integrated process is an art through which companies create value for customers and build strong customer relationships in order to capture value from customers in return.
Our client wanted an exciting logo that represents the ART in Marketing. There were no creative brief or any specifications given. It was then up to our dream creators to create something exciting. One of our creator came up with the idea of bringing out the ART in Marketing. This idea flows well with our client and so we started our exploration along this direction.
We wanted to create a series of uneven brush strokes that form the word ART. To make the strokes exciting, we splatted paint on our digital canvas making each stroke integrate with each other. The grey uneven strokes represent the dynamic marketplace that is always changing. Various products, services, and strategies developed to meet customers' needs is represented by the red, blue and green glowing strokes on top of the grey uneven strokes. The resulting brand signature is an exciting art stroke forming the word ART.
ART in Marketing's brand signature can be applied to either a white or black background. Applying the signature on a black background gives a very exciting glow in the dark effect. To take advantage of this effect, we extended this signature on the business card design.
The front of the business card is a spacious simple design on a white background. This feature a piece of artwork displayed in an art gallery. The back of the card is a contrast from the front, with the enlarged signature on a black background. This also makes the signature glow in the dark, making this an art piece in a neon lightbox.
A very Sticky exciting brand design created by the dream creators of Sticky SPY.
"The dream creators at Sticky SPY are really good. This is exactly what I wanted for my logo. I love it." - Lee-Na, ART in Marketing.
